Artworks by humans are as old as human civilizations itself. Early humans used to do cave and wall paintings to leave an imprint of their lifestyles and to express themselves. Beautifully carved sculptures found their place as artworks in global histories. With the civilizational evolution and establishment of kingdoms, art began to be patronized by the royal courts. Art got significant impetus, and we come across the names of famous court painters and artists in different dynasties of the world. These painters and artists devoted their works to the king’s pleasure and his court. As the world saw the disintegration of kingdoms and emergence of democracies, art assumed the orientation of personal passions of the individual artists and later rising up to commercial platforms. This commercialization of art was fueled by the growing desires of the people to own art pieces/paintings. Thus there was a shift from kingly patronage to popular patronage.
‘Investment art’ emerged as a venture of profit and is gaining ground rapidly. Cristie, Sotheby among others are well known brands dealing in art investments. Such avenues are based on mediating links between the artist and the prospective buyers.These types of commercial ventures grew in number in almost all the well to do economies of the world. Some companies engaged in investment art in Melbourne went on to put global exhibitions of acquired artworks. Such companies identify artworks and paintings with promising prospects and demands, buy them from their artists and then later sell these artworks at a higher price thus making profits.
Knowledge about artist’s track record as also the emerging art trends is necessary to earn profits through ‘art investment’. An exhibition of oil paintings in Gold Coast, Australia threw up new forms of art with promising appeal.Novel art forms by emerging artists around the world are adding newer dimensions to the growing art appeals worldwide especially among the rich and famous fraternity. Paintings particularly among other art forms have evolved as a status symbol. Different eras have seen changing orientations and appeals. Modern art for example gained prominence in the last two decade. People paid heavily creating auction records around the world for obtaining modern art paintings by the established and modern painters.
A local survey of oil paintings in Melbourne revealed that oil on canvas has been the most appealing art form and a promising option for investment companies. ‘Floral artwork’ has been another prominent art form. Its appeal was highest in the past decades which also saw the appeal for scenic art. But with the emergence of modern art on canvas, these art forms took a backseat, although it did not disappear altogether. Recently floral art has assumed commercial dimension. An exhibition of floral artwork in Gold Coast reported high ranking auctions and participation by some leading home décor textile brands of the world. The idea was to buy the copyright of floral artworks for use as fabric prints on a commercial scale to produce bed sheets, towels, kerchiefs and others. Look at her now if you are looking for oil paintings.
Thus commercial innovations are providing new dimensions to the art investment scenes. It is evolving as a sensible profit avenue through long term investment, with more and more people engaging actively in luxurious and lifestyle us buying.